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Ovia is the daily companion for millions of women.

Let us introduce you

We help women and families make their most important health and life decisions, including which products and services they rely on every day.

95
%

consider Ovia a trusted source for product information

76
%

have learned about a new product or service

89
%

are interested in purchasing the products they learn about

75
%

find Ovia's native ads information and helpful

Our apps, and our ads, are designed to engage

  • First-party targeting 
    We deliver your message at the right time, to the right person
  • No waste, no fraud
    We're TAG certified and integrated with MOAT 
  • A great user experience
    Never intrusive, always opt-in and engaging 
Get in touch
 
  • Native content
  • Native quizzes
  • Native slideshows
  • Branded editorial
  • Native display
  • Carousel display
  • Expandable display
  • In-stream video
  • Exclusives
  • Dedicated emails

Who we help you reach

  • They're passionate about their health
    Ovia users come to us to track their health so they can learn about their bodies and better plan for the future. 
  • Their lives are changing in wonderful ways
    ~70% of our audience are starting families for the first time and turn to Ovia for guidance and support. 
  • There are no two users exactly the same
    That's why we personalize everything about their Ovia experience, including the ads we serve.

We work with brands families rely on 

Want to learn more about advertising with Ovia?

Start delivering impactful ad campaigns. Fill out the form to get started.

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Asking Your Audience: Strollers and Car Seats

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July 3, 2019 | Millennial Mom Insights

Asking Your Audience: Baby Skincare

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May 6, 2019 | Millennial Mom Insights

Taking brand education to a new level

[read more]

May 12, 2018 | Millennial Mom Insights

Here’s To Moms!

To celebrate Mother's Day, we asked thousands of moms to tell us what this day means to them. We’ve chosen some of our favorite responses to share with you.... [read more]

April 25, 2018 | Millennial Mom Insights

Announcing New Ad Units from Ovia Insights

Ovia Insights ad units are designed to be fun, informative, and, most importantly, native to their surroundings.... [read more]

April 20, 2018 | Millennial Mom Insights

Quality Over Quantity

Expectations of a brand’s agency partners are focused on more intrinsic qualities such as strategy, creativity, and innovation. In order to meet these new goals, agencies should prioritize quality over quantity in their ad placements.... [read more]