Today, the Washington Post published a story about the rise of health tracking apps and the complexities surrounding women’s health, data privacy, and pregnancy in the workplace — and highlighted Ovia Health as the leader in the space that is following the rules, doing it right, and helping women have better health outcomes.
Helping women and families engage with their health is at the core of everything we do. Both our consumer products and our employer and health plan maternity and family benefits were created by putting her — our user — first.
We’re there for women no matter the time. But what’s more important is the way we treat their data. Nothing is more important to us than making sure the data users share with us is secure. Employers partnered with Ovia can never see the personal, intimate information an employee enters in the app, like her symptoms, sex drive or moods.
As the Post noted, Ovia is "compliant with government data-privacy laws such as the Health Insurance Portability and Accountability Act, or HIPAA, which sets rules for sharing medical information.” For companies who partner with us and offer our maternity and family benefits, we provide population statistics to employers once a user threshold is hit so that no one can be identified or discriminated against. The trust we have with our users is what enables us to create life-changing, life-saving solutions.
And, we never have — and never will — sell this data.
We know that women who want to start families often have little to no support in the workplace, and it's part of our mission to change that. Our maternity & family benefits were created to transform the way women and families are supported at work. Whether you're heading into a meeting, at your doctor's office, or getting ready to return to your job after having a baby, Ovia Health is there for you.
As the Washington Post noted, women who use Ovia “will live healthier, feel more in control and be less likely to give birth prematurely or via a C-section, both of which cost more in medical bills — for the family and the employer.” In addition to it costing more, delivering prematurely or having a medically unnecessary C-section is incredibly dangerous for both the mom and baby. These are preventable outcomes and with the power of the data entrusted to us, Ovia is helping to prevent them.
What’s more is that our solution works. Women are able to get pregnant naturally, have healthy pregnancies, and return to work confidently. As the Washington Post quoted, “Before Ovia, the company’s [Activision Blizzard] pregnant employees would field periodic calls from insurance-company nurses who would ask about how they were feeling and counsel them over the phone. Shifting some pregnancy care to an app where the women could give constant check-ins made a huge difference: Nearly 20 women who had been diagnosed as infertile had become pregnant since the company started offering Ovia’s fertility app.”
We're so glad to see a conversation about women's health and the complexities surrounding being pregnant at work highlighted in a leading newspaper. You can read the whole piece here.